We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time
The start point for the best source of fleet information |
The business car market continues to be the key area of potential growth for Jaguar Land Rover this year, with UK sales director Chris Newitt describing the opportunity for fleet growth as "absolutely unprecedented".
"We still think there is a huge amount of growth and opportunity; if you take fleet out then we are level with the German brands," claimed Newitt. "We need to preserve retail strength and look at fleet and business as an area to grow."
Jaguar Land Rover is benefitting from a raft of new or revised products, with the new Jaguar XE and XF models joined by a revised XJ luxury saloon, and the facelifted Range Rover Evoque accompanied by a new lower-emission engine in the Land Rover Discovery Sport, itself only launched less than a year ago.
The company is also looking for a customer retention rate of 75% that Newitt claimed would put it number one in the industry, as well as further gains in the chauffeur market following the deal announced in November where Crawfords of London signed a deal for 50 LWB Jaguar XJ models.
""It's a tremendous statement of confidence that they will move away from more established players in the market," said Newitt. "This is the fruition of a lot of work and we will continue to see further success."
BusinessCar magazine ©2019
Business Car Magazine © 2020 | Business Car is part of NS Media Group.
