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Intelligent Car Leasing has appointed Chris Smith in a newly-created position of commercial director.
Smith joins the company - which focuses on providing vehicles to SMEs - from Leasing Options where he was operations director.
He will be responsible for growing the business in both the SME and personal leasing arenas.
The company is owned by the same shareholders as Fleet Alliance, which has more than 18,500 vehicles on its books.
"I will be responsible for running the business, which is still in its comparative infancy in the personal leasing and SME sector but which we plan to build into a major player," Smith said. "The broker channel is now very mature and it has become a legitimate volume channel for the vehicle manufacturers and funders, having seen rapid growth in recent years."
"As a sector, it has become increasingly professional, innovative and dynamic, and we have witnessed a dramatic increase in personal contract hire," he added. "This has now become a major product which people use to acquire new cars and the broker sector has seen massive growth from private individuals as a result."
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