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PSA Peugeot Citroen has launched a new umbrella brand for its mobility and smart service offerings.
Called Free2Move, the start-up aims to develop sustainable, smart, safe and shared mobility options, and unites the group's new and existing mobility solutions, which consist of:
In addition, the new brand will also incorporate the leasing and car-sharing services already run by the PSA Group and its partners.
"For the PSA Group, mobility means not only making and selling excellent cars, but also offering a full range of mobility solutions," said Gregoire Olivier, executive vice-president of mobility services for the PSA Group.
"The launch of this new brand will enable the PSA Group to achieve the objectives set out in our Push to Pass plan and be the leading mobility provider for our customers. Free2Move serves the freedom of movement of our customers."