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Highways England will trial new signs showing the price of fuel at different service stations along the M5 motorway from next week.
The Government body said the signs will allow motorists to make informed choices about where to fill up along the southbound carriageway between Bristol and Exeter.
Five motorway service stations - Gordano, Sedgemoor, Bridgwater, Taunton Deane and Exeter - are involved in the real-time fuel price trial, which, depending on the results of the tests, could be rolled out across the rest of the network.
The tests will run until the end of 2017 during which time Highways England will decide whether increasing the transparency of fuel prices at motorway service areas has an impact on driver behaviour, including the number of stops made at service areas, the number of fatigue and fuel related incidents, and on fuel pricing.
"The Government is on the side of the motorist. We know the public has been concerned about the price of petrol at service stations, which is why we have acted to create a fairer deal," said roads minister, Andrew Jones.
"This trial will allow drivers to be much better informed about the cost of fuel and make it easier to plan their breaks around the cheapest deals," he added.
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