Alphabet reports increased usage of car-sharing platform
19 December 2017
Author: Sean Keywood
Business mobility specialist Alphabet has hailed a successful year for its corporate car-sharing platform, AlphaCity.
At the end of November the company reported an increase of 18.68% in bookings compared with the total number in 2016.
For a second year in a row, Alphabet's corporate, SME and public sector customers using AlphaCity vehicles in their fleets drove more than one million 'shared miles' on British roads.
Up to the end of November, AlphaCity vehicles had travelled 1,016,282 miles on UK roads as a result of 23,391 bookings, compared with 19,709 for the same time last year.
This means the average journey length for a shared vehicle has reduced to 43 miles, while each vehicle continues to average more than 30 employee users per vehicle.
Nick Butler, Alphabet's head of mobility services, said: "We're really pleased to see that not only have our customers surpassed a million 'shared miles driven' again this year in their AlphaCity vehicles, but also, thanks to the dedication of the AlphaCity team and our field-based mobility consultants, we've dramatically increased vehicle utilisation.
"Subsequently, the number of journey bookings in shared-usage AlphaCity vehicles has increased by nearly 20%.
"One of our first ever AlphaCity customers is currently reporting 90% usage of their vehicles during working hours, which is a terrific achievement, particularly where utilisation of the vehicle fleet is a key measure of success for both the organisation and for their employees.
"Shared mobility requires a mindset shift in the industry and with fleet decision makers; it's not about the sheer number of vehicles you have on fleet, it's about how you use them to deliver more mobility with less vehicles.
"The key questions for successful shared mobility are around how often your vehicle assets are being employed, the number of people who can access them and ultimately the number of employee journeys which they are providing solutions for.
"Looking forward into 2018, we're keen to continue our innovation in this area with the expansion of our AlphaCity technology into 'multi-make' vehicles and also light commercial vehicles following a successful trial earlier this year."