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Dyson, best known for its vacuum cleaners and hair dryers, has announced its intention to enter the electric vehicle market by the end of this decade.
In an email sent to the firm's employees and seen by BusinessCar, Sir James Dyson said he has "started to build an exceptional team" that combines top Dyson engineers and "talented individuals" from the automotive industry to help build the vehicle.
According to email, the team currently comprises 400 people and Sir James said he is investing £2bn into the programme.
At the moment, details are thin on the ground: "The project will grow quickly from here but at this stage we will not release any information," he said in the email. "Competition for new technology in the automotive industry is fierce and we must do everything we can to keep the specifics of our vehicle confidential."
Hot air had been circulating for several years about the firm's intentions to enter the electric vehicle market, with the company "relentlessly innovating" with the latest digital motors and storage systems.
Dyson added: "It has remained my ambition to find a solution to the global problem of air pollution," the email continued, citing statistics from London, claiming that 9,500 people die each year due to long-term exposure to air pollution. "Some years ago, observing that automotive firms were not changing their spots, I committed the company to develop new battery technologies. I believed that electrically powered vehicles would solve the vehicle pollution problem."
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