Jaguar Land Rover plans to fit electric motors to every model from 2020
07 September 2017
Author: Daniel Puddicombe
Jaguar Land Rover has announced that all its new vehicles will be electrified from 2020.
This could take form of fully electric, plug-in hybrids and mild hybrid cars.
The firm made the announcement at its first Tech Fest event in London, which includes a free public exhibition about the future of mobility this weekend.
At the event, Jaguar showed off electric models from the past, present and future of the brand.
The company also displayed a vision of a car from 2040 and beyond. Called the Future-Type, the model is fully autonomous and "explores mobility for the connected world of tomorrow where vehicles could be shared and not owned".
At the heart of the car is Sayer, an "intelligent" steering wheel that it is claimed will revolutionise the way drivers live their lives. The steering wheel can be removed from the vehicle and "lives in your home and becomes your trusted companion", the brand added.
Jaguar said the device is the world's first voice-activated wheel that can carry out hundreds of tasks, including ordering food and becoming a membership card for clubs.
"For our customers, driving is about much more than getting from A to B," Jaguar said. "It's about living life from A to Z. You will always be able to experience the sheer thrill of driving with the option to take the wheel. But this is a steering wheel like never before."
Also on display is the electric Jaguar E-Type Zero, an electric version of the company's iconic sports car.
"Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice," said Ralf Speth, Jaguar Land Rover chief executive officer. "We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles. Our first fully electric performance SUV, the Jaguar I-Pace, goes on sale next year."