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Motorists flummoxed by industry jargon

Date: 12 January 2017   |   Author: Daniel Puddicombe

Just under two-thirds motorists believe that motoring jargon creates a communication barrier when trying to purchase a product or service, claims Leaseplan.

According to a poll by the leasing giant, 64% said that industry terms created communication problems, while 56% said they have been left confused after others used jargon.

Over a third of the 2,000 people surveyed (38%) said that motor industry jargon actually put them off purchasing a product or service.

Those surveyed were asked about their understanding of the following terms, with just 10% of respondents agreeing they could understand all of the jargon.

  • SORN
  • PCP
  • P11D
  • Depreciation
  • Hire Purchase
  • Residual Value
  • Personal Contract Hire
  • Salary Sacrifice
  • Contract Hire
  • Finance Lease

'We know that jargon can lead to misunderstandings, leaving drivers exposed to unforeseen costs and risks. It is alarming to see how industry abbreviations and jargon are putting customers off purchasing products or services that could be beneficial to them or the business they work for," said Matt Dyer, Leaseplan managing director. "As an industry, we need to realise when this could apply and take responsibility for explaining anything complicated to customers in a clear and simple way."