New Mitsubishi SUV teased ahead of Geneva debut
24 January 2017
Author: Daniel Puddicombe
Mitsubishi has teased a forthcoming SUV ahead of its debut at the Geneva motor show in March.
Set to sit between the ASX and Outlander in the firm's model range, the Japanese company said the coupe SUV will introduce a new audience to the brand.
The new vehicle has yet to be named, and it forms part of the firm's SUV offensive, with five new models planned to arrive by 2021.
"We're in a great position because our future products and all the cars in our range, bar the Mirage, are SUVs, and that's a great place to be when that's where the market is going," Lance Bradley, Mitsubishi's MD told BusinessCar last year.
Electric and plug-in hybrid technology will feature heavily in the future line-up, and Mitsubishi already has the battery capabilities for an electric car to travel 250 miles per charge.
Today, the technology is too expensive, but in three years' time the firm is expecting a pure EV to be on sale in the UK. Until then, Bradley believes plug-in hybrids are the perfect stepping stone to the technology.
"Most people won't go from a petrol or diesel straight into an EV because it's too compromised and the cars are too expensive. A plug-in hybrid is a stepping stone, and that's a good thing and something which shouldn't be discouraged. This is a developing market and we need to help develop it together," he added.