Record web traffic at Aston Barclay
04 December 2017
Remarketing expert Aston Barclay connected more used cars to more online buyers than ever before during October and for the first time saw 50% of its web traffic come from mobile users, who are now using the Buyer App to connect with their preferred used stock across the Aston Barclay network.
More than 3,000 buyers downloaded the Buyer App in just three months, contributing 115,000 visits, a record for October, and over one million monthly page views for the Aston Barclay website.
13% of online bids are now coming from mobile and in some cases users are bidding using the app in the auction hall to avoid detection from rival buyers.
"Our mobile vision was to replicate the success of the Uber app, which makes it quick and easy for a customer to connect with a car," explained Aston Barclay's CEO Neil Hodson. "Amazon's ability to suggest products to consumers live online has provided inspiration for our next app release, where we will push stock to a buyer's phone based on our knowledge of their historic buying habits.
"Geo location technology enables us to connect with a buyer when they arrive at an auction and automatically update them on relevant stock in that day's auction. It's all about using our data in a different and more intelligent way," he added.
Next up is a new Vendor App, set for launch this month, which for the first time connects the vendor and the buyer so they can share offers, special deals and incentives.