Seat adds new fleet section to website
19 December 2017
Author: Sean Keywood
Seat is hoping to woo company car drivers and fleet managers online with the launch of a new-look fleet section on its website.
Visitors to the site can access features including: a new total-cost-of-ownership calendar; dedicated areas for fleet managers, smaller businesses and company car drivers; the option to book a four-day test drive, and comprehensive information on each model and after-sales care.
Seat says all the pages of the new-look fleet section have been reconfigured with ease of use firmly in mind, based on a reduced number of clicks to navigate through each function alongside completely refreshed content and imagery.
In addition, the dedicated smaller businesses page for companies operating between one and 25 vehicles provides a simpler way for managers to find all the information they need to make decisions.
Online resources include financing options, cost calculators, advice and detailed model specifications, as well as technical information.
Seat has recorded true fleet sales growth of 54% for the year to date, making it the fastest-growing fleet brand in the UK.
Seat UK's head of fleet and business sales Peter McDonald said: "With more business customers than ever interested in our brand and multi-award-winning cars, we've given our website a comprehensive upgrade.
"The digital element of the customer journey is an important step and so we were keen to ensure that the quality of the online experience mirrored that of our products themselves.
"Visitors to the site won't have any trouble finding what they need, and, of course, our fleet teams are on hand for guidance, ensuring the whole process is seamless - with our new website at its core."
Seat's previous website ranked eighth in BusinessCar's list of the top 20 fleet websites earlier this year.