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Seat has opened its first London retail store, a 2,000ft2 unit at Westfield London in Shepherd's Bush.
The acquisition follows the launch of the brand's first ever global store at Intu Lakeside in Essex last year.
Westfield London is one of Europe's largest urban fashion, luxury retail, dining, leisure and entertainment destinations, with an annual footfall of over 27 million and £990 million in sales.
The Seat unit is located on the first floor, has been designed in a Barcelona style and showcases the brand's latest vehicle line-up, in-car technology and advanced features. Customers can also take an unaccompanied test drive and purchase new vehicles in-store, which are available to take home in just seven days.
Speaking at the official opening, Seat UK director Richard Harrison said: 'I'm delighted to be able to bring our exciting brand into the heart of London with the opening of our second store, this time in Westfield."
Emel Ahmet, associate director in Colliers International's Birmingham office retail team, who advised on the acquisition, commented: "Over the past year, we've witnessed an unprecedented volume of enquiries from dealerships looking to take physical space in retail hubs, to connect more people with their brand who may not have been engaged beforehand.
"This new retail store concept provides Westfield London's shoppers with an innovative and exciting experience. It also enables Seat to showcase its latest vehicles and digital innovations to new and existing customers, in an area with significant exposure for the brand and guaranteed footfall."
Bill Moss, commercial director at Westfield London, added: "Westfield is pleased to be at the forefront of this new concept within the motor industry and together with Colliers, we are excited to take this to the next generation with Seat."
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