Vehicle safety tops used car buyer priority lists
Date:
08 June 2017
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Author: Daniel Puddicombe
How safe a car is has topped the bill for what used vehicle buyers prioritise when buying a second-hand car, new research has revealed.
According to data from AA Cars, a quarter of used vehicle buyers rank the safety of a vehicle as their most important consideration, followed by the car's condition (23%) and how trustworthy the seller is (14%).
Perhaps surprisingly, just 12% of used car buyers rate an affordable price tag as their main priority when selecting a used vehicle.
At the other end of the scale, just 1% of drivers stated that low emission levels were their key concern, while another 1% said the car's speed and performance was a key factor, and just 2% stated its age was an important factor.
Meanwhile, less than 1% of the 18,077 AA members surveyed considered the convenience of the dealership a priority.
The AA's survey also found that women (31%) are far more likely to be drawn to a second-hand vehicle because of its safety record than men (22%).
"Just how influential the impact of online car shopping has been is born out in how few people are bothered about the convenience of a dealership," said Simon Benson, director of motoring services at AA Cars. "The typical car buyer no longer just hopes to chance upon the right car locally - evidence shows that drivers will do extensive research online before heading to a dealership that they can trust."
He added: "When buying a car, take your time and do your research. Arm yourself with information and get a gauge on what feels like the right price for the make and model you're after."
Used car buying priorities ranked |
Reliability |
25% |
Condition |
23% |
Trust in dealer |
14% |
Price |
12% |
Mileage |
7% |
Running costs |
5% |
N/A |
5% |
Other |
2% |
Age |
2% |
Style |
2% |
Low emission levels |
1% |
Speed/performance |
1% |
Convenience of dealership |
<1% |
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