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Businesses are increasingly keen on providing vehicles for employees who aren't entitled to company cars.
That's according to leasing company Arval, which says a growing number of firms want to offer a broader mix of vehicle solutions to more employees.
It says products including personal lease and salary exchange can be used to meet this demand.
Arval fleet consultant Richard Cox said: "Many businesses are looking for ways to improve their benefits offering to employees but at zero or little cost.
"Extending vehicle provision is an excellent solution to this need, especially as a wider range of product offerings are becoming available right across the market.
"It is now possible to provide a car solution for just about any corporate setting."
Cox said this approach was changing the mix of stakeholders getting involved with fleet decisions, with HR departments becoming more involved.
He added that offering vehicles to employees had benefits including reduced managerial issues with grey fleet and improved environmental performance. Cox also predicted that the area was likely to be a major driver of fleet industry growth in 2019.
"In offering new, or nearly new, vehicles alongside maintenance and insurance packages, employers can mitigate some of the duty of care issues that are inherent in grey fleet," he said.
"Of course, putting employees into newer cars will almost always also create environmental benefits, with lower polluting cars and potentially wider adoption of hybrids and EVs. This is a definite win from a CSR point of view.
"Certainly, we are seeing much higher levels of interest from many different kinds of businesses and it could well develop into a key fleet trend in
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