Aston Barclay upgrades online service
28 September 2018
Author: Sean Keywood
Auction firm Aston Barclay has relaunched its Live online bidding platform.
It says changes have been made to increase usability for buyers taking part in both physical and virtual auctions, via the internet.
Buyers can bid in multiple auctions and locations from the same screen, and view details of the next lots without leaving their bidding window.
Proxy bids can now be made directly from the online catalogue up to point of sale, with the aim of helping buyers when they are away from the office or unable to watch sales in their entirety.
The system will make a bid on their behalf now, as well as alerting them when their preferred stock is coming up for auction.
Prior to sale, buyers can read inspection reports, Aston Barclay and NAMA grades, and market guide pricing; while increased image sizes and resolutions make it easier to view stock, with new graphic icons highlighting key vehicle functions.
Aston Barclay CEO Neil Hodson said: "Aston Barclay's IT team has worked long and hard with buyers and vendors to improve the online buying experience, via desktop, in the next phase of Aston Barclay's mission to disrupt the traditional model.
"We know that more buyers than ever are now bidding online because they do not have the time to attend physical sales.
"Our new Live platform replicates some of the best functionality already available in our award-winning Buyer's App, bringing the same level of confidence and experience to the desktop buyer."