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More support should be given to UK cities to help them get to grips with new mobility models, according to the British Vehicle Rental and Leasing Association (BVRLA).
The organisation made the comments in response to a Department for Transport consultation on the future of mobility.
It said local and national policymakers should collaborate to create a consistent strategy for how they want new mobility models such as bike sharing, car sharing and ride hailing to work alongside public transport in urban areas.
The BVRLA added that the government should help local authorities tackle any planning and infrastructure issues holding back the rapid roll-out of electric vehicle charging infrastructure.
It also raised concerns that data protection fears and a lack of regulation around access to vehicle and driver data was stifling innovation, and could lead to some mobility providers gaining an unfair competitive advantage.
BVRLA chief executive Gerry Keaney said: "Vehicle electrification, connectivity and data are disrupting traditional transport business models and creating huge opportunities for improving urban transport.
"The arrival of new on demand transport providers like Uber or digital Mobility as a Service platforms that integrate lots of transport modes into an app have the potential to dramatically change the way city dwellers travel in a very short space of time.
"Policymakers need to adjust their plans. Air quality concerns mean that they need fewer cars, vans and trucks in cities, but that doesn't mean that these modes can be ignored when it comes to developing strategies and visions for future urban transport."
Keaney added that the alternatives to traditional vehicle ownership offered by BVRLA members would be a 'vital part' of delivering the transition, concluding: "We look forward to working with policymakers in reducing congestion while delivering safer, cleaner and more accessible transport for UK cities."
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