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The British Vehicle Rental and Leasing Association (BVRLA) has announced a three-year plan to address what it describes as 'unprecedented challenges' facing the sector.
The announcement was made at the organisation's annual dinner, where attendees were also told that the previous year had seen growth in all its core membership categories.
Announcing the three-year plan, BVRLA chairman Matt Dyer said: "2017 has seen our part of the transport sector well and truly enter the limelight.
"The 'demonisation of diesel', a spotlight on motor finance and questions about vehicle rental security have all dominated media headlines and risen up the agendas of both the government and regulators.
"These are not the only challenges that the vehicle rental and leasing sector has to deal with. In the midst of all this media and policy activity the BVRLA has to plot the industry's course towards a fairer motoring tax regime, a competitive model for sharing and monetising connected vehicle data, and a sustainable market for electric vehicles.
"We need a stronger and better-resourced trade association that can really fight the industry's corner."
Dyer went on to outline some of the key investments the BVRLA is making in staff, external support and infrastructure.
These include recruiting new staff to boost its campaigning, communications, governance and training work, working with external agencies to increase its constructive engagement with MPs, policymakers and local authorities, and increasing investment in research so that the association can paint a clearer picture of what is happening in the industry.
Other initiatives include: investing across its digital platforms to provide members with more useful and timely communications; tightening the requirements of its inspection regime and improving the level of feedback and support provided to members; and rolling out a new e-Learning platform and increasing the range of training and development opportunities on offer.
After growth in 2017, the BVRLA now has 931 members, who together own and operate nearly five million cars, vans and trucks.
BVRLA chief executive Gerry Keaney said: "I am delighted to report another increase in companies joining the BVRLA.
"The range of organisations and business models we represent is now wider than ever."
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