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Nearly seven out of ten new cars on sale in Britain are fitted with a collision warning system, part of a technological shift that makes them safer than ever before, according to the Society of Motor Manufacturers and Traders (SMMT).
Newly released figures from the SMMT and JATO Dynamics show that 66.8% of new cars are offered with the system, either as standard or as an optional extra.
The data also shows that autonomous emergency braking is available on 53.1% of new cars, overtaking sensors on 42.1%, and adaptive cruise control on 36.2%.
Parking assistance technology, including cameras and sensors, is available on 58.8% of new cars.
The SMMT says drivers are also set to benefit from new technology arriving in 2018, including traffic jam pilot, where in the right conditions the car can take over driving in slow-moving traffic.
Also set to arrive are smartphone-controlled remote parking, and pre-collision warning systems that detect vehicles, pedestrians and cyclists.
SMMT chief executive Mike Hawes said: "Safety is the number one priority for vehicle manufacturers and the pace of technological change is faster than ever before, with driver assistance technologies now available on the majority of vehicles.
"Fully autonomous cars may still be some way off but millions of consumers are already enjoying the benefits of new technology, which can only help make our roads safer."
The SMMT says safety innovations have already contributed to a 10% decline in road accidents in the UK during the past five years, and are set to deliver further improvements.
According to a 2015 report by the SMMT and KPMG, connected and self-driving vehicle technology could reduce serious accidents by 25,000 and save 2,500 lives by 2030.
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