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Lightfoot and IAM Roadsmart win connected car funding

Date: 26 February 2018   |   Author: Sean Keywood

A partnership between telematics firm Lightfoot and driving organisation IAM Roadsmart has been awarded a £1 million grant.

The money, to support the development of connected car technology, has been awarded by the UK Government's Centre for Connected and Autonomous Vehicles (CCAV), and will be delivered in partnership with Innovate UK.

Lightfoot is the world's first connected vehicle technology and rewards platform, which provides real-time visual and verbal feedback to motorists to help them improve their driving.

The £1 million grant will fund a project that applies IAM Roadsmart's driver coaching knowledge and experience to Lightfoot's technology to improve its functionality and impact.

Mark Roberts, managing director of Lightfoot, said: "The support we receive from Innovate UK and CCAV is helping us to not only make cleaner, greener and less costly motoring possible for ordinary drivers, but also make it fun, social and attractive."

Richard Gladman, head of driving standards at IAM RoadSmart, said: "This partnership makes perfect sense because IAM Roadsmart and Lightfoot have similar objectives; to make roads safer, cleaner and greener by working with drivers of all ages to educate and improve their driving style.

"Lightfoot's innovative technology, coupled with IAM RoadSmart's human behaviour-focused coaching, can help to effectively allow drivers of all ages to experience the benefits of better driving and be rewarded for doing so."

Paul Gadd, head of automotive at Innovate UK, said: "What we see with Lightfoot and IAM RoadSmart is exactly the kind of innovative technology development and growth from UK-based companies that we exist to support. 

"We hope that this project will help in ensuring a harmonious and safe co-existence of both autonomous vehicles and traditional human-driven vehicles."



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