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A new UK director has been appointed by Mini.
David George takes over the role from Chris Brownridge, who moves into the position of UK sales director for BMW.
George joins Mini from his previous role as sales director at Mercedes-Benz UK. He brings substantial experience gained across sales, marketing and aftersales from a career in the automotive industry that began at Volkswagen Group in 2000.
George said: "I first fell in love with the brand at the age of 21 when a friend and I travelled across Europe in a Clubman which we had restored.
"I have long since admired the Mini range after the launch of the Mini Hatch in 2001.
"With new Mini Hatch and Mini Convertible models launching in March and the first fully electric production Mini set to be revealed next year, the future looks incredibly exciting.
"I'm really looking forward to working with the Mini team to further enhance the brand's appeal amongst both current and new customers alike."
Mini sold 68,166 vehicles in the UK in 2017, making it the largest worldwide market for the brand.
This was a slight drop compared with the 68,984 units sold in 2016. However, with the overall new car market declining, it represented an increase in market share from 2.56% to 2.68%.
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