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Road safety charity IAM RoadSmart has found that 47% of its members have had damage from an incident with a pothole.
In response to a survey of more than 7,000 members, 3,400 said they had experienced damage to their car, commercial vehicle, motorbike or bicycle or suffered personal injury as a result of hitting a pothole.
In addition, around 90% reported deterioration in the roads they use, with just over 50% rating them as getting 'much worse' in the past three years, and 38% saying they were 'worse'.
'Many more' potholes had been noticed in the past three years by 81% of respondents, with another 13% reporting 'a few more'.
Also, more than 56% said they had to take avoiding action on every journey to miss potholes, while 27% said they had to steer around a pothole every day.
When asked if they would be willing to consider new funding ideas to improve UK roads, a third of respondents said they would, but half were against a suggested 2p rise in fuel duty, with most of those strongly opposed.
IAM RoadSmart CEO Mike Quinton said: "IAM RoadSmart is deeply concerned at the safety implications of drivers having to swerve to avoid potholes as well as the high level of damage and injuries revealed by our survey.
"We are looking to the authorities to work together to produce a long term and sustainable plan to reduce the backlog of road maintenance before yet another damaging winter sets things back even further.
"The figures from our survey are compelling and it is increasingly clear that those who use the roads on a daily basis are pretty much united on this one - enough time has now passed for a long term plan to be in place and for work to have started.
"As our survey has shown, this is now the motoring public's number one priority."
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