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New head of sales and marketing for Volkswagen Financial Services Fleet

Date: 31 August 2018   |   Author: Sean Keywood

The Volkswagen Financial Services (VWFS) Fleet division has named Tom Brewer as its new head of sales and marketing.

Joining the business from Leaseplan, Brewer has nearly 18 years of experience in the vehicle rental and leasing market: that time has included responsibility for sales, marketing, product management, programme and strategy delivery, and change management.

In his new role, he will head a team of 33 with a remit across all sales activities, customer management and engagement, enhancing the VWFS Fleet portfolio as well as developing relationships with key business partners.

VWFS Fleet works with SME and corporate fleet customers, providing not only Volkswagen Group's own vehicle marques, but all makes and models. 

Already the UK's third largest fleet leasing company, Brewer is looking to further grow its market share in the SME and commercial vehicle sector. 

He believes growth also lies in new channels, such as introducing new premium value added products through to developing digital marketing, and sales activity that will help the business become more agile.

Brewer said: "The business car market is facing challenges. With an unattractive company car tax regime reducing demand and high levels of competition pushing down margins, we have to look at new ways of differentiating ourselves and continuing our strong organic growth. 

"One of our advantages is being part of both a large automotive group and a robust financial institution; this gives us the scope and resources to offer the latest products and services that are at the same time cost effective for our customers and profitable for us."