BVRLA welcomes 'increasing influence' amid membership growth
31 January 2019
Author: Sean Keywood
Membership of the BVRLA hit a 20-year high in 2018, the organisation has said.
The association, which represents rental and leasing firms and has now opened the door to fleet operators, represents more than 980 organisations with a combined fleet size of more than five million vehicles.
Chief executive Gerry Keaney said: "2018 brought unprecedented levels of uncertainty for UK business and as we can expect more of the same in the year ahead, the need for business support has never been greater.
"The BVRLA can really add value, especially for those smaller businesses who may not have access to in-house teams of specialists.
"We are delighted to be supporting a broader range of businesses and are looking forward to welcoming fleet operators into our new membership category launched this month."
Keaney said that the BVRLA had committed 'considerable' investment into infrastructure and resources.
"We expanded the team, extended the building, increased research, launched a new website and boosted our internal and external expertise," he said.
"We are already starting to see the impact of this investment. Greater levels of engagement, higher volumes of interactions and increased operational effectiveness are being delivered across all areas of the association."
The BVRLA says it saw a step change in how often it and its members were invited to participate in, or speak at, meetings and events hosted by ministers, government officials, local authorities and other industry leaders.
It sees this as evidence that policymakers and influencers are becoming increasingly aware of its importance and appreciate the value of its contributions.
It has now published its latest Business Plan document, outlining three long-term strategic priorities: business growth, brand and reputation, and future mobility.
The document also outlines the steps being taken to ensure that the BVRLA continues to strengthen industry representation, provide a louder voice of influence, develop deeper industry insight and boast a wider service offering to deliver greater value to its members.