BMW Group appoints corporate sales chief
08 January 2019
Author: Sean Keywood
BMW Group has named a new UK general manager for corporate sales.
Rob East has been appointed to lead the team responsible for all BMW and Mini sales to business and leasing customers.
An engineering management graduate, East has more than 20 years of experience in sales, leasing and marketing roles for vehicle manufacturers and dealers.
He most recently spent nearly ten years working for Mercedes-Benz, latterly as UK head of fleet sales.
East said: "Corporate sales are essential to our success, so ensuring we give the best service to our business and leasing customers is going to be my focus.
"It's also an exciting time to be joining the team with the growing range models offering an even wider choice for fleets.
"I look forward to strengthening our position in the corporate sector and attracting new business customers to the BMW and Mini brands."
BMW UK sales director Chris Brownridge said: "Rob brings great energy and a wealth of experience, making him the ideal addition to the UK sales team and a natural leader for our busy corporate sales team.
"With such an exciting and busy period of new corporate and business oriented model launches in 2019, he joins at a perfect time."