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Suzuki launches business sales programme

Date: 02 July 2019   |   Author: Sean Keywood

Suzuki has announced a new strategy it hopes will increase its fleet and corporate sales by more than a third over the next three years.

The new Business Partners programme involves Suzuki dealers committing to having a dedicated member of staff for fleet sales, a fleet specific section of their website, strong social media presence and a high level of fleet customer service. 

They must also adhere to an aftersales charter designed to provide business customers with a clear understanding of what to expect when their vehicle is booked in for any service, maintenance or repair work - including a commitment to transparent pricing and booking lead times.

Joining the programme allows dealers to handle incoming sales from contract hire and leasing companies, as well as generating their own local fleet sales.

Out of Suzuki's 161-strong dealer network, 68 showrooms are already signed up from 33 dealer groups. 

Suzuki head of fleet Graeme Jenkins said: "Suzuki is seen as a genuine challenger brand in the fleet market and we have a massive opportunity here to work with our dealers and their local businesses. 

"It's not revolution, it's evolution to look at the 50% of the marketplace we hadn't previously had a proposition for. 

"All of our dealers excel at providing top level customer service on a local level and enlisting in the programme can only help bolster this.

"The key thing to remember is that we are looking to generate incremental and profitable local fleet business and will continue to manage relationships with the major leasing companies on their behalf."