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Lightfoot unveils company car and grey fleet driver coaching product

Date: 17 July 2019   |   Author: Sean Keywood

Technology firm Lightfoot has unveiled a version of its driver coaching product that it says has been specifically adapted for company car and grey fleet drivers.

The firm says that until now, using retrospective data to inform driver feedback and coaching has not been possible in company cars, as employees use their vehicles for both work and personal journeys, and businesses have no right to track the latter.

Lightfoot says that to address this issue, it has created a hybridised version of its fleet and consumer products, which enables drivers to disable vehicle tracking when they're not using the vehicle for work.

Since Lightfoot's driver feedback does not require GPS tracking, it says drivers can be rewarded for better, safer and more efficient driving free from concern that their personal journeys are being tracked.

Drivers achieving a Lightfoot score of 85% or over are automatically entered into draws to win cash, and prizes ranging from hotel breaks to the latest consumer technology devices. 

Lightfoot is designed to help drivers achieve this through a mix of visual and audible alerts from its dashboard display. 

It is claimed the product can guide drivers to a better, safer, more efficient style of driving, which saves up to 20% on fuel cost both in and out of work. 

Lightfoot CEO and founder Mark Roberts said: "When it comes to telematics and fleet management, company cars and grey fleets have been the elephant in the room for decades.

"These are high-value vehicles that clock high mileage in a short amount of time, making them some of the highest-risk vehicles on the roads. The fact nobody has been able to offer a technology solution for these vehicles until now is frankly stunning.

"Through Lightfoot, we have a product that finally meets the needs of businesses and drivers using company cars and grey fleets. Simple to install and intuitive to use, we're hoping to make a significant impact on road safety and the wellbeing of thousands of employees across the UK."