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Accident management company AX has agreed a partnership with the AA to provide services to the breakdown organisation's customers.
Working with both breakdown and insurance customers, AX will handle the whole accident claims process, from the initial call, to sorting out a replacement vehicle, organising the repair of the customer's vehicle, and handling the claims process.
The deal is said to allow the AA to access data at multiple levels, providing a window into every claim to help provide accountability and transparency.
AA managing director for accident management Tim Rankin said: "Our agreement with AX represents just a first step in transforming our accident management proposition to our members and insurance customers.
"Keeping our members mobile, in collaboration with AX, we will be focused on removing the friction following an accident and allow our members to resume their journeys with the minimum of fuss.
"Together with AX, we have designed a programme that will lead the sector with its customer promise and commitments."
AX chief executive Lucy Woods (pictured) said: "We are naturally delighted to be working alongside the AA and by the confidence they have placed in our approach, processes and technology.
"We are proud to stretch ourselves and take the next steps in improving the customer journey and overall experience for all parties, whilst at the same time delivering on our partner expectations of revenue potential.
"I am certain that great service helps customer retention and by default stimulates further growth. We're now looking forward to replicating our success with the AA in the years to come."