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Driver coaching firm The Driving Doctor has added new Master Class video products to its service.
The firm's service works by delivering individual feedback to drivers based on telematics data from their vehicles, covering events such as speeding and heavy braking.
Now, it has produced a new series of videos to be sent to drivers based on a wider range of factors, with a focus on attitudinal, behavioural and emotional elements of road safety, as well as other specific topics such as driving in snow.
The videos and animations, all one minute long, are said to deliver a series of perpetual 'nudges' to drivers, designed to get them to improve their behaviour through psychological and philosophical methodology.
The Driving Doctor CEO Paul Ripley, who fronts the videos, said: "These additional Master Class features supplement our market-leading behavioural modification proposition for fleets and insurance companies.
"They further promote and support best practice in the safer driving process through a newly developed series of interactive, educational and gamification-themed elements."
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