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Hyundai UK has announced the appointment of Ashley Boaden as national new business development manager.
The firm says Boaden is its third high profile fleet appointment in less than two years, joining fleet director Michael Stewart and national fleet sales manager Tim White.
Boaden has previously held roles with fleet management company CBVC and Daimler Fleet Management, and prior to that had a fleet manufacturer role with Vauxhall.
Reporting to White, Boaden will be tasked with targeting fleets with 250 or more cars.
White said: "Ashley joins the brand at a truly exciting time; we are already seeing great interest in our brand and product portfolio from both end-users and the major leasing sales teams.
"With the launch of new Ioniq later this year - one of our most popular fleet models - and the roll-out of Kona Hybrid around the same time, we're continuing to strengthen our offering to fleets by providing them with models that are not just desirable, but come with genuine business benefits, too.
"Having a proven new business hunter in the team like Ashley will give us that extra impetus to firmly position Hyundai as the first choice ultra-low emissions vehicle offering to a fleet's car policy, as many fleets seek to lower their carbon footprint.
"Our Nexo fuel cell vehicle and Kona Electric show we're already on the right track; we've had incredible interest from fleet buyers since they launched."
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