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DS appoints new UK managing director

Date: 09 December 2020   |   Author: Sean Keywood

Jules Tilstone has been named as the new UK managing director for DS Automobiles.

Tilstone has more than 20 years of experience with PSA Group, having started as a commercial manager and held roles in national fleet and marketing, before moving to DS in 2014 as international head of marketing.

He has been DS's European commercial director since 2017, and now takes over the UK managing director role from Alain Descat, who has become DS's marketing director for France.

Tilstone said: "It is a great privilege to take on the role of Managing Director for DS Automobiles in the UK.

"I have worked very closely with Alain over the past few years and appreciate all the hard work and effort he has put into developing the strength of the DS brand in the UK. I am thoroughly looking forward to building on this work.

"We have an exciting future ahead as a young and agile new premium brand with electrification at the heart of our strategy.

"We have an enormous opportunity to deliver a razor-sharp customer focus as we look to establish a seamless digital presence, consolidating our DS Stores and Salons and are committed to providing the choice between a digital and a physical experience at each and every stage of the journey."

Tilstone will report to PSA Group UK managing director and senior vice president Alison Jones, who said: "We are incredibly excited to welcome Jules into the role of Managing Director of DS Automobiles in the UK. 

"Jules already has a proven track record working with DS as the brand has gone from strength to strength across Europe.  

"I would like to thank Alain Descat for all the great work he has done to develop DS Automobiles across the UK over the past few years, and wish him all the best for the next stage in his career."