Awards preview: Most Improved Manufacturer of the Year
10 July 2020
Author: Sean Keywood
With entries open for this year's Business Car Awards, we're continuing our series looking at each of the categories, and what you need to know to enter.
Today, we're looking at one of two categories that require entries from car manufacturers: Most Improved Manufacturer of the Year.
Whereas the various awards for the best car models don't require entries, this is a category where the judges will need to see submissions.
They'll be looking for the winning brand to outline verifiable changes in strategy, and the related positive effect on fleet business since implementation.
Last year's winner in this category, Hyundai, impressed with a restructured fleet team, an increased focus on corporate sales, and the introduction of its Fleet Aftersales Charter.
To enter this category, and indeed any of the others open for entry, visit www.businesscarawards.co.uk. The closing date for entries is 31 July.
Due to social distancing requirements, this year's Business Car Awards will be taking place as an interactive, virtual event, on 22 October.