Aston Barclay restarts live online auctions
15 May 2020
Author: Illya Verpraet
Vehicle Remarketer Aston Barclay is extending its online auction programme to include live auctions with an auctioneer, as other remarketers bank on online services as social distancing measures remain in place.
As lockdown restrictions are eased, vehicles can be handed over again and car dealers open back up for business, remarketers are expanding their online offering.
Aston Barclay is introducing live auctioneers from 18 May, even if no physical buyers will be allowed on site to inspect or bid on stock.
Earlier this week, Manheim announced it would be restarting its online auctions.
Adesa, another remarketer, expects online to remain the preferred method for some time to come. Its MD, Jonathan Holland, said: "The Covid-19 pandemic will usher in far reaching behavioural changes across all sectors with companies implementing new ways of conducting business as part of their return strategies.
"The immediacy of online remarketing also reduces the vendor's exposure to risk through book drops and removes the need for storage charges; cost saving considerations which will be even more relevant as the lockdown is eased."
Aston Barclay is confident that the demand is there, with a survey of buyers showing that four out of every five are expecting to buy up to 30 used cars during the next month, which is a level that is similar to pre-pandemic levels.
It also found that nearly half (44.9%) of dealers said they will be buying stock online once the market gets back to normal.
Neil Hodson, Aston Barclay's group chief executive, commented: "Our new online plans will shape a new look future for the remarketing industry where the latest digital technology is supported by a first-class auction infrastructure rather than the other way around."