Europcar names new UK managing director
23 November 2020
Author: Sean Keywood
Ron Santiago has been appointed as the new managing director of Europcar Mobility Group UK.
Santiago has joined the UK business following 12 years as Europcar's managing director for Australia and New Zealand.
He has replaced Gary Smith, who has been appointed as managing director for Northern Europe and the US.
Santiago's career in car rental spans 33 years, three continents and nine countries.
Among his tasks will be to deploy the group's Connect 2023 plan in the UK, including a focus on digital, flexibility, accessibility, and sustainability.
He said: "It is tremendously exciting to be returning to the UK, where I worked for 17 years previously. Gary Smith has handed over the reins of an innovative and customer-focused business that has stood up to the challenges of 2020 exceptionally well, delivering services that go to the heart of the needs of private and business customers.
"In a challenging and complex environment, still impacted by the pandemic, I'm excited to work with our colleagues and customers, as we focus on providing the right mobility solutions to help the UK economy get back on track.
"I'm also looking forward to be developing and offering services that can support the government's low and zero emission goals."