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Automotive data software firm Autofutura has announced a merger with e-commerce provider GForces.
The companies said the new group would combine Autofutura's real-time data insight with GForces's sales technology.
In addition, they said the group would benefit from the expertise of Chrysalis Loyalty, acquired by Autofutura earlier this year.
The new group will be led by CEO Christian Erlandson and chairman David Riemenschneider.
Together, Autofutura and GForces already serve 20 car manufacturers and operate across 96 countries.
The new group is backed by Inflexion Private Equity.
Erlandson said: "The digitisation of the automotive sales process is accelerating at an unprecedented pace and now is the time to combine the expertise of Autofutura and GForces.
"By merging Autofutura's data intelligence insight with GForces's e-commerce solutions, there is huge potential to support our customers."
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