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RED Driver Training appoints new CEO with fleet focus

Date: 20 August 2021   |   Author: Sean Keywood

Sebastian Goldin has been appointed as the new CEO of RED Driver Training.

Goldin, who will take up his new role on 5 January 2022, will be tasked with growing the company's business and fleet operations, as well as building on its consumer market success.

Goldin joins RED from the position of commercial director at TTC Group, and previously acted as managing director for the Institute of Advanced Motorists. He was also the founder of driver training company Business Driver, subsequently taken over by TTC.

Goldin said: ""I am delighted to be joining RED Driver Training, and really looking forward to being part of such a dynamic and growing company.

"RED Driving School is enjoying an extraordinary demand for driving lessons and a key focus will be recruiting and training new instructors to meet the future demand.

"RED Driver Risk Management, operating from its Donington Park Training Centre, presents the opportunity to help the business community meet its health and safety obligations while also reducing operating costs. 

"I am very much looking forward to the challenge of developing these many and varied opportunities at RED, in particular the highly regarded e-platform Automotional which facilitates the complete driver profiling for RED's business clients."

Goldin will replace Ian McIntosh, who has been RED's CEO for ten years, and will remain on the board as a non-executive director.

McIntosh said: "I have thoroughly enjoyed my RED journey - it has been my absolute

privilege and honour to lead a business with many exceptional driver trainers and staffed by so many talented individuals, and I'm so proud of everything we have achieved together.

"RED has ambitious plans to continue its expansion in the driver training sector, and Seb is just the person to help drive that growth. It is a really exciting and interesting phase in the development of the company and I am confident that Seb and the management team will have great success in the next phase of business expansion."