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Ford announces Google partnership

Date: 02 February 2021   |   Author: Sean Keywood

Ford vehicles will feature Google-powered infotainment from 2023, as part of a new partnership with the tech giant.

The deal, to run for six years from that date, will see vehicles featuring the Android operating system, with Google apps and services built in.

The agreement also sees Ford naming Google as its 'preferred cloud provider', with goals such as improving services for customers, modernising product development, manufacturing and supply chain management, and implementing data-driven business models including real-time alerts such as maintenance requests.

The infotainment integration will see Ford vehicles come with Google Assistant voice control, Google Maps as the primary sat-nav system, and Google Play entertainment, with all the above apps optimised and integrated for in-vehicle use.

Ford president and CEO Jim Farley said: "As Ford continues the most profound transformation in our history with electrification, connectivity and self-driving, Google and Ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers and modernize our business."

Google and Alphabet CEO Sundar Pichai said: "From the first moving assembly line to the latest driver-assist technology, Ford has set the pace of innovation for the automotive industry for nearly 120 years. 

"We're proud to partner to apply the best of Google's AI, data analytics, compute and cloud platforms to help transform Ford's business and build automotive technologies that keep people safe and connected on the road."