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Standard set-up fees for new customers will no longer be charged by fleet software firm Fleetcheck.
Managing director Peter Golding said the charges were a legacy from a time when implementing IT solutions was much more difficult than today, and that there was a limited justification for them continuing.
He said: "The whole concept of set-up fees really dates back to the pre-Internet era when technicians went out to install the software, which was sold to fleets at a very high single initial price, plus an annual maintenance fee.
"Today, no-one in the fleet software sector sells their products in that way. Initial fees are minimised in favour of a low monthly rental for a cloud-based solution. That means the whole idea of set-up fees is really part of an older mindset."
Golding said Fleetcheck had invested in its system, processes and infrastructure to simplify set-ups.
He said: "As long as you do not need any additional work beyond a standard implementation, we can now absorb the cost, including initial training, into our existing monthly charging structure.
"This is something that we believe will be, over time, adopted across the industry in the interests of absolute pricing transparency and the kind of debate that we, as effectively a challenger brand in the sector, should be prompting."
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