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Toyota and Lexus models are now eligible for up to 10 years'/100,000 miles' warranty cover when serviced within the main dealer network.
Replacing the current five years/100,000 miles warranty for Toyota cars and LCVs as well as the three years/60,000 miles cover on Lexus cars, the new scheme, called Relax, activates a year or 10,000 miles over each time a vehicle is serviced within the main dealer network.
The service-activated warranty can continue until the vehicle reaches 10 years or has covered 100,000 miles. All Toyota and Lexus models qualify as long the age and mileage criteria are met, and can have been serviced outside the main dealer network previously.
It could mean that fleet operators who use servicing providers outside the main dealer network, could in future see the value of full manufacturer warranty cover included in a resale value uplift if a three-year-old vehicle receives its final service before defleeting at a main dealer.
Rob Giles, Toyota customer services director, said: "This is a game-changing proposition that redefines the manufacturer warranty, giving our customers the reassurance and value of cover for up to a decade of motoring.
"There are compelling business benefits to be gained as well, with Relax connecting us with more owners, building loyalty and giving our network partners the opportunity to maximise value chain opportunities in both sales and after sales activities."
Ewan Shepherd, director of Lexus in the UK, commented: "The foundation for this exceptional level of protection is the essential quality, durability and reliability of our vehicles and our commitment to delivering customer-first service.
"As well as rewarding existing Toyota and Lexus owners, our Relax programme will also strengthen the appeal of our vehicles to new customers, equally whether they are considering a new car or a used model."
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