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A new feature designed to deter drivers from speeding has been launched by coaching firm Lightfoot.
The Live Overspeed Alerts feature, available as an add-on to Lightfoot's dashboard-mounted live coaching device, notifies drivers when they exceed the limit, and encourages them to adjust their speed with a series of warnings should they continue speeding for ten seconds or more.
Drivers ignoring the alerts receive a Lightfoot system penalty, and if they receive five or more of these penalties in a week they become ineligible to enter the weekly giveaways and competitions available via the Lightfoot Driver App.
Penalties are also reported to fleet managers, allowing them to swiftly identify repeat offenders, and monitor improvements over time.
Lightfoot managing director Paul Hollick said: "With one driver caught speeding every five minutes, this is a major issue for fleets. It puts their drivers, passengers, and other road users at risk. It also leads to vehicle damage, hefty insurance premiums, and a negative brand reputation - all costly issues to fix.
"Fleets clearly have a crucial part to play in keeping Britain's roads safe by cracking down on speed-related instances of dangerous driving. That's why we created the new Live Overspeed Alerts feature. This builds on Lightfoot's existing ability to cut speeding by training individuals to adopt a more careful, considered approach to driving, but it takes this to a whole new level.
"By directly flagging speeding incidents as they happen, drivers are left in no doubt about their speed status and can therefore modify their driving style accordingly. For those that speed repeatedly, managers are able to pinpoint individuals who represent a risk within their fleet. This constructively tackles the issue of speeding head on, creating a safer driving culture for all our customers."
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