We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time
The start point for the best source of fleet information |
A hands-free driver assistance system has been made available with Ford's Mustang Mach-E EV in the UK, after the manufacturer secured government approval.
The BlueCruise system will allow drivers to take their hands off the wheel on 2,300 miles of pre-mapped motorways in England, Scotland, and Wales.
The system, already in operation in the US and Canada, is available with 2023 model year Mustang Mach-Es, via subscription.
The system monitors road markings, speed signs and evolving traffic conditions to control steering, acceleration, braking and lane positioning, as well as to maintain safe and consistent distances to vehicles ahead, including to a complete stop in traffic jams.
The system, which can be used at speeds of up to 80mph where permitted, requires drivers to keep their eyes on the road, which is monitored using infrared camera technology.
If the system detects driver inattention, warning messages are displayed, followed by audible alerts, brake activations, and finally slowing of the vehicle while maintaining steering control.
Ford plans to roll out the technology to other vehicles in its line-up in the years ahead, and is also exploring ways to make it available to drivers of Mustang Mach-Es built prior to this year.
Ford UK and Ireland managing director Lisa Brankin said: "Today marks a significant moment for our industry as Ford BlueCruise becomes the first hands-free driving system of its kind to receive approval for use in Great Britain.
"We have always strived to make technology accessible for our customers, and BlueCruise is this next step on this journey, making motorway driving a more comfortable experience."
Reacting to the announcement, Tom Leggett of insurance industry organisation Thatcham Research discussed the significance of BlueCruise being a 'Level 2' automated driving system, which requires the driver's eyes to remain on the road, rather than 'Level 3', which would allow them to look elsewhere.
He said: "Although the vehicle can help control speed and position in lane, the driver is still wholly responsible for safety.
"It's therefore no surprise that Ford and other car makers are looking to introduce technologies like this ahead of 'Level 3' automated lane keeping systems, which have experienced lingering questions around liability especially.
"Because BlueCruise users remain responsible and liable, a lot of the legal and technical complexities of automation and self-driving have been avoided, while still offering drivers a beneficial comfort feature that can reduce fatigue on long, monotonous journeys.
"We would expect car makers to ensure safe adoption by way of driver education and clear messaging in the vehicle manual and on the dashboard."
BusinessCar magazine ©2019
Business Car Magazine © 2020 | Business Car is part of NS Media Group.
