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Leasing company Alphabet GB has named Nick Martin as its new SME sales manager.
Martin has worked for Alphabet since 2009, in roles such as account manager, and more recently customer relationship manager.
In his new position, he will be tasked with overseeing business performance and driving future SME strategy.
The appointment is said to reflect Alphabet's commitment to scaling up its SME Direct business.
Martin said: "I'm delighted to be joining the team at such a transformational time. Our customers are at the heart of everything we do and we're committed to providing businesses of all sizes with the support and solutions they need to better manage their mobility.
"The number of companies with smaller fleets is on the rise, but those managing fleets are facing increasing pressure and many are juggling these responsibilities on top of an already busy 'day job'. We've diversified our approach to market to help ease the burden and free up valuable time for businesses.
"Our main priority is to make managing a fleet as simple and stress-free as possible by offering a comprehensive range of products and services to meet individual business needs. Plus, our customers can rest assured knowing they're navigating this challenging environment with a trusted partner by their side.
"Fleet managers can expect to benefit from support with everything from analysing fleet makeup and planning their EV transition to alternative funding and rental solutions for added flexibility."
Alphabet customer account development manager Carol Burgess said: "We have significant growth aspirations for Alphabet's SME channel and will continue to increase our investment within this space, with Nick at the helm.
"He brings a unique and vast understanding of Alphabet's customers to the role and his insight will be invaluable as we look to build on our current success and cement our position as a company that provides quality support, guidance, and solutions at a time when businesses are increasingly turning to external resources for help. I'm thrilled to welcome Nick to the team."
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