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Fleet management company Gofor has appointed Joanna Williamson as business development manager, with a focus on expanding its SME client base.
Williamson, who joins from Concept Group, will be tasked with developing new business relationships with prospective clients and understanding their fleet challenges.
She said: "I'm excited to be joining the fleet sector at a time where there's lots of positivity around business contract hire and electric vehicle transition.
"As a result, there's lots happening at Gofor - I can't wait to start meeting our customers and supporting their fleet ambitions."
Gofor managing director Graham Lesslie said: "I'm delighted Joanna's chosen to join Gofor. Having someone of her SME sales experience, who understands how to solve challenges and add value to SME businesses, will be a massive help to both our prospective clients and business development colleagues within the business."
Gofor says Williamson's appointment will be followed by another three business development executives in the coming weeks, and that it has additional plans to expand its customer success team and other roles crucial to its expansion before the end of the year.
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