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EV market approaching tipping point, VRA hears

Date: 17 July 2023   |   Author: Sean Keywood

Widespread dealer and buyer acceptance of EVs is close to arriving, the Vehicle Remarketing Association (VRA) has heard.

The organisation's AGM was addressed by Dale Wyatt, director of automobile at Suzuki GB, who gave a presentation on issues currently facing motor manufacturers.

He said that getting to an EV tipping point would require a concerted effort on the part of the remarketing sector, as well as a range of customer incentives.

Wyatt said: "It looks as though used ICE and EV cars will start to reach some kind of price parity over the next year and I expect that trend to equally apply to new cars as we edge towards 2024. 

"Price parity will be a key moment as there is still going to be customer resistance to EVs and there will need to be incentives to overcome that.

"Those incentives could take several forms which will depend on where cash is available and what motivates buyers, but it does feel now as though a tipping point is not far away where EVs will just become an everyday part of the car market."

The AGM also featured a presentation by Swansway Motor Group director Peter Smyth, giving a dealer perspective, and a panel discussion on mental health and wellbeing in the remarketing sector.

VRA chair Philip Nothard said: "As every year, we work to make the AGM something of a showcase for the quality of insight that exists within the VRA and we were pleased to see such an excellent turnout and such vibrant discussion.

"Our membership has risen by around 25% in the last year and there is a real sense of momentum around the organisation. We're now planning our annual VRA Seminar in November, which promises to be a fascinating day."



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