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New chief executive officer for AX

Date: 02 March 2023   |   Author: Sean Keywood

Accident aftercare and fleet management software company AX has announced the appointment of Nick Williams as chief executive officer.

Williams has been promoted from deputy chief executive officer, and previously held roles with the company including strategy director and projects and propositions director.

He has over 25 years of operational and industry experience including six years with the RAC.

Williams is replacing Lucy Woods, who after six years leading AX is moving to become non-executive director.

AX has also announced the appointment of Nikki Roy - who has 19 years of experience with the company ­- as chief financial officer. 

Williams said: "It is incredibly humbling and exciting as I start a journey to lead a team and business that I have long admired both as a client and colleague. 

"Having spent more than 25 years in this industry, I know AX to be a robust business with strong core values and the ability to inspire loyalty amongst its partners and customers. I am honoured to be trusted with the role of leading this remarkable company.

"I would like to thank Lucy Woods for everything she has done for AX, and for the knowledge and guidance she has given to me personally. Elsewhere in the senior leadership team, I am delighted that Nikki has agreed to step into the role of CFO where her expertise is vital in supporting our collective plans for the business."

"As we move into a new chapter with an emphasis on teamwork, enthusiasm, and a determination to achieve our shared goals, we will continue to propel AX forwards with a clear focus on customer service and innovation. These attributes have facilitated the introduction of new services such as AX Motor Assist and AX Electric, and we look forward to continuing our momentum in 2023 and beyond."

AX investors Ted Doster and Holly Neiweem of Eight Bar Partners said: "These leadership changes are the culmination of a planning process that we have all worked on together. We are grateful to Lucy for her years of leadership. 

"On behalf of the board, we are delighted to welcome Nick to the position of CEO and Nikki to the position of CFO. 

"Both Nick and Nikki are proven leaders and are uniquely suited to drive AX into its next chapter. Their collective operational and industry expertise will be an invaluable asset going forward."



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