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AA Business Services has announced two new appointments.
Kathryn Cray has joined as senior product manager, and Joe Pearson has been named as marketing manager.
Cray is said to have almost 15 years of marketing and product management experience, having previously held roles with Lloyds Banking Group and Simplyhealth.
Pearson is moving from a digital marketing role in the AA group digital marketing team.
Cray said: "I'm thrilled to have joined the AA - what an incredible brand! Not only is it one of the UK's most iconic businesses, but it's one that's on a transformative journey as it continues to offer much more than just roadside assistance.
"I can't wait to help shape some of the future products and customer experiences that will become central as the brand progresses with its new strategic direction as a multi-service provider, always ahead and there for drivers every step of their journey."
Pearson said: "It's an exciting time to be at the AA and my new role will really enable me to put my experience to a broader range of projects and customer journeys."
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