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Fleet Assist strengthens SMR offering to support new EV brands

Date: 02 October 2023   |   Author: Sean Keywood

Fleet Assist has launched a new SMR proposition, which it says will cater for a growing number of new car brands set to launch in the UK over the coming 24 months.

The new proposition includes assisting OEMs with appointing and managing their aftersales SMR network, setting up and running an online work booking service for drivers, and incorporating work direction coupled with ethical authorisation to control maintenance spend.

Fleet Assist said the OEMs, which are predominantly Chinese and 100% electric, required a garage network already in place to support their aftersales network, or as they develop their own in preparation for when they start selling new models to UK fleets and consumers.

The company has appointed Nigel Ward to its special projects management team to manage the roll out of the new services, and ensure the Fleet Assist network is best placed to service its existing customers.

Ward (pictured) said: "Many of the new EV brands planning to launch here in the next 24 months are on a voyage of discovery as they arrive in the UK market. 

"The UK boasts one of the most mature markets in the world and our aim is to use our two decades of SMR expertise to help and support their launch plans. This includes ensuring drivers are looked after once they get behind the wheel of their new car."

It has also been announced that Grant Thornton's automotive section, headed by Owen Edwards, will collaborate with Fleet Assist on the project.

Fleet Assist MD Vincent St Claire said: "There is a myriad of new brands set to launch here over the coming 24 months at both the value and premium end of the market. 

"Having a good SMR network in place will increase confidence with drivers, consumers and company fleets in brands that have previously never sold cars in the UK.

"Fleets won't entertain offering these cars to drivers, however good they are, unless they have an SMR network in place. We look forward to working with these new brands."



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