Error parsing XSLT file: \xslt\FacebookOpenGraph.xslt Dealer agency model leading to fleet dissatisfaction, AFP reports
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Dealer agency model leading to fleet dissatisfaction, AFP reports

Date: 20 March 2024   |   Author: Sean Keywood

Adoption of the dealer agency model appears to be leading to poorer quality vehicle deliveries in some cases, according to the Association of Fleet Professionals (AFP).

The organisation said its members had reported a fall in standards, with complaints about EVs being delivered with little charge, and internal combustion cars with only a small amount of fuel in their tanks.

Under the agency model, manufacturers effectively take direct control of the sale process, in contrast to the arrangement with traditional franchised dealerships.

AFP chair Paul Hollick said: "We are hearing from a number of members that there has been a noticeable fall in delivery standards for manufacturers that have switched to agency, with the perception being that there is a much-reduced incentive for the local dealers to maintain a high level of service to fleets.

"We are hearing stories, for example, of prestige EVs being delivered with almost no charge and similar situations for petrol cars, which is obviously annoying for the fleet customer who has ordered an expensive, high-quality asset and expects commensurate standards. It's inconvenient and leaves a poor impression."

Hollick explained that, under the old system, fleets would simply take their business to another dealer holding the same franchise. However, he said that now this was not really possible, with a local dealer effectively having a monopoly over local deliveries. 

He said: "At least one member has complained that they have just placed more than half a million pounds worth of orders with a manufacturer in the full knowledge that the local dealer will make very little effort when it comes to delivery.

"How this situation is resolved is difficult to say although there are some signs that the future of agency within the motor industry is in flux. 

"It certainly adds to the long list of gripes that fleets currently have when it comes to their relationships with some manufacturers."

According to Hollick, a possible route for manufacturers to improve the situation would be for them to turn to the AFP's Dealer Standard. This is a 28-point framework, designed to ensure that fleet vehicles are delivered in excellent condition to the end user, who is then shown the fundamentals of how to operate the vehicle and always treated courteously.

Hollick said: "Several major dealer groups have signed up to this accreditation since its launch in 2022 and it is working well in those instances. 

"One potential solution would be for manufacturers operating under agency arrangements to ensure all of their dealers comply with the AFP standard."

 



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