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Leasing company Alphabet GB has announced the appointment of Ian Turner as chief sales officer.
Turner is said to bring more than 35 years of experience to the role, and was most recently sales and marketing director for ALD Automotive.
In his new role, he will be tasked with shaping Alphabet's sales team and strategy.
He said: "I am delighted to join Alphabet. It's a well-established, high performing, multi-make mobility business in the UK and Europe.
"Being part of the BMW Group, which is a powerhouse in the automotive industry, Alphabet is an innovative organisation and well-placed to support customers through critical market megatrends; whether it be the transition to electrification, digitisation, or providing new product and services to offer customers greater flexibility.
"I believe data is key to how we can support this transition and consequently support customers to make informed decisions.
"It's an excellent time to be in the automotive industry. Alphabet has great ambitions and I look forward to contributing to the group strategy to create even more opportunities."
Alphabet GB chief executive officer Mike Dennett said: "We are thrilled that Ian has joined our team here at Alphabet. He brings a wealth of knowledge and experience, which will help to further strengthen our value proposition for our customers and drive business growth.
"The automotive industry faces some big challenges to enable the UK to meet its net zero target by 2050. However, Ian's strategic orientation aligns perfectly with our mission, which is to support the mobility of our customers with products and services that evoke emotion and help to make a real difference.
"It's a great time to join Alphabet and I know that Ian will be a great asset to our company."
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