Auction company BCA has rolled out ultra-high-definition (UHD) imaging across its online sales programme.
Powered by AutosOnShow, a fellow Constellation Automotive Group company, the new 4K imaging technology uses fixed cameras and advanced background replacement, said to deliver consistent, high-quality visuals at speed.
BCA says the resulting unbranded, retail-ready images are ideal for dealer websites and online listings and will enable buyers to reduce the time it takes to market their purchases.
BCA UK COO Stuart Pearson said: “This upgrade to UHD imaging is another step forwards in enhancing the used vehicle buying experience through BCA’s online channels.
“It will provide our customers with more detailed views of the vehicles they’re interested in, as well as utilising the imagery to market purchases faster and more effectively, driving interest and accelerating their retail sales.”
