A new campaign aimed at fleet operators around the world has been launched by road safety charity Brake.

Global Fleet Champions is aiming to prevent deaths and injuries and also reduce pollution caused by vehicles being driven for work. 

It replaces the previous Brake Professional membership scheme run by the charity. 

It is free to join, and is calling on organisations to prioritise safety and sustainability, and on governments to regulate safe, sustainable vehicle operation.

Brake says the campaign is underpinned by five pillars: driver behaviour, journey routing and model choice, vehicle procurement and maintenance, incident analysis and intervention, and community outreach.

Organisations that join will have access to a programme of free and low-cost events and a library of resources giving best practice guidance on key topics related to road safety and sustainability. 

They will also be able to enter the new Global Fleet Champions Awards, designed to celebrate best practice in safe and healthy mobility for fleets. 

Firms providing financial support include: Allianz Insurance, which is sponsoring the driver behaviour pillar; Arval UK, which is supporting community outreach; and Verizon Connect, which is sponsoring both the journey routing and modal choice, and incident analysis and intervention pillars. 

Brake chief executive Mary Williams said: “Road crashes caused by vehicles used for work purposes are a global catastrophe. 

“The good news is that the safe and sustainable operation of all types of vehicles operated for work reasons can be regulated and enforced by governments, and managed by business leaders through risk management and environmental practices. 

“Global Fleet Champions is a campaign that anyone can join to stop deaths and injuries that are caused by vehicles being operated for work purposes.

“These deaths can be prevented through government action, through good policy that controls the management of organisations operating such vehicles on our roads, and by those organisations taking responsibility for safety and sustainability.”